About Jason:

My role at H&S is a hybrid role. I’m part creative and strategist, and we’re still figuring out how it works with ad traditional process (both on the planner/strategist and creative sides). It’s my job to dig deeper into audience and behaviors and use that to actually create the idea concepts for our creative team. I challenge and work on creative briefs and research AND focus on ideas that aren’t media/hero video centric. I look at the opportunity to reimagine silos and roles to make sure strategy and insights are more human and real-time and ideas are built for people, not media.