Sponsored By Good Way Group

Get Your Tickets Here: https://www.eventbrite.com/e/journey-on-exploring-the-consumer-journey-a-chat-with-beyond-clothing-tickets-79629745713

Understanding the Impacts and Importance of a Customers Journey

This panel discussion will focus on the importance of knowing the customer journey and how it can impact media, creative, UX and much, much more! We will explore what it actually means to know the “customer journey”, talk about ways it can be better understood, and cover impacts/influence that customer journey data can have on media planning, creative development, and more! 

A Fireside Chat with Beyond Clothing

What started as a highly tactical, survival clothing brand has evolved into a direct-to-consumer brand to watch for outdoor gear! In this fireside chat with Andrew Connor (Director of Digital Marketing and eComm)  You will hear the story of Beyond, their decision to move into the eComm space, how digital is driving their growth, and what’s next in outdoor gear.

Their website is www.beyondclothing.com.

Get two free drink tickets at the event for Happy Hour later that night, 5 – 8pm at Gas Lantern Drinking Company.